1. Menu design. Our eyes have a natural tendency to look at the right side of the menu first, so restaurants usually listtheir most expensive dishes in that area. Some restaurants put their most expensive items at the top of the menu, so other items will look more reasonably priced. Shaded boxes and borders around menu items also attract hungry patrons and can increase sales.
2. Seating. When you’re seated, you may find yourself in the
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